Lead generation has become a complex puzzle that most businesses struggle to solve. Even with massive teams and endless tools, reaching the right customers at the right time feels like catching smoke. That’s what drove Daniel Saks to rethink the entire approach. As CEO and co-founder of Landbase, he’s seen how traditional sales methods fall short in today’s digital landscape. Instead of adding more layers to an already complicated process, Daniel believes the answer lies in smarter technology and a return to what really matters: creating value for potential customers.
The days of simple cold calling and email blasts are long gone. Through his work with sales teams across industries, Daniel has watched the complexity multiply. “It’s harder than ever and you need to be sophisticated at many different elements,” he explains, pointing to the maze of teams most companies now need. “I’ve seen best practice teams of hundreds of people across sales, marketing, sales enablement, sales operations, sales development,” he notes, highlighting the massive coordination needed just to execute basic campaigns. But it’s not just about having more people. Modern sales teams juggle multiple data sources, worry about email deliverability, and try to coordinate across different channels. The old silos don’t work anymore – not when you’re trying to reach customers who are harder to find than ever before.
Three Keys to Modern Lead Generation
After years in the trenches, Daniel breaks down what really matters in today’s sales landscape.
Reading Real-Time Signals
Timing can make or break a sale in today’s market. “You need to be able to think about real-time signals,” Daniel explains. It’s about catching potential clients at the exact moment they’re ready to listen. These signals might come from website visits, content engagement, or industry changes. Smart companies watch for these buying signals like hawks, ready to swoop in when the moment’s right.
Building an Omni-Channel Presence
One touchpoint just doesn’t cut it anymore. Daniel pushes teams to think bigger: “Omni Channel approaches or creating sequences where you reach out to clients so they see many touches at each point.” Modern buyers move between LinkedIn, email, phone calls, and other channels. Your strategy needs to follow them, creating a consistent presence that builds familiarity over time.
Delivering Real Value First
Cold pitches are dead. “You need to think about creating value,” Daniel insists. “Not just blasting and cold emailing or spamming your customers.” Today’s winning strategy involves education through lead magnets, relevant content, white papers, blogs, thought leadership, and demos. It’s about becoming a trusted resource before asking for the sale. Build trust first, sell second.
Making AI Work for Sales Teams
Here’s where things get interesting. Daniel isn’t just complaining about the problem – he’s built something to fix it. “We’ve trained the first AI model to be able to identify and predict go-to-market outcomes,” he explains. In simple words: They’re using AI to figure out who’s actually going to buy, when they’re going to buy, and how to reach them. Most companies are stuck playing whack-a-mole with their sales tools. A combination of LinkedIn, some email software and CRM data, the end result is very unpredictable and can get costly. Instead of juggling twenty different tools and teams, Landbase is building what Daniel calls an “end-to-end partner.” One place to figure out who to talk to, what to say, and when to say it.
The future of sales isn’t about working harder – it’s about working smarter. Daniel keeps pushing the boundaries of what AI can do for lead generation, but he never loses sight of the human element. That’s why he’s focused on education as much as automation. “We’re here to provide more resources to you to educate you on what it’s going to take to be able to create incredible campaigns,” he says. In a world where yesterday’s winning strategies are today’s losing moves, that kind of ongoing learning matters more than ever.
The old way of generating leads is dead. But for companies willing to adapt, Daniel sees opportunities where others see obstacles. It’s not about replacing humans with AI – it’s about giving sales teams the tools they need to succeed in a world that’s more connected and more complex than ever before. For insights on modern lead generation strategies and to learn more about Daniel Saks, check out his LinkedIn profile.
