Some private equity firms spend all their time hunting for deals. Chris Allchin doesn’t. The founder of Allchin Management Private Equity Firm figured out a simpler way: let the deals come to him. It’s not luck or magic – just smart strategy built on personal brand. While others chase opportunities, Chris builds authority. His morning routine now includes sorting through deals that land in his inbox, not cold calling prospects.
The approach might sound counterintuitive in an industry known for aggressive deal-hunting, but Chris’s results speak for themselves.
Transitioning from Searching to Attracting
Most people in private equity spend their days searching for the next big deal. Chris used to do the same thing. “The one question I get asked all the time is how do you find your deals,” he says. But somewhere along the way, he figured out a better way. The old way wasn’t working. Deal hunting took too much time and yielded mixed results. That’s when Chris noticed something that changed his whole approach. “Don’t try and find the deals – attract the deals,” he explains. The difference might sound subtle, but it completely changed his business.
According to Chris,”there’s only one way you attract deals and that’s through personal brand,” he says. Every morning, Chris wakes up to new possibilities. “I wake up every day to opportunities on my email from my website through PR, speaking events, content,” he shares. These aren’t just random chances – they’re targeted opportunities from people who already know what he brings to the table.
Building a Business Empire Through Authority
For anyone looking to build their own business empire, Chris’s advice is clear. “I highly recommend if you’re trying to build your business empire that simultaneously you’re growing your personal brand,” he says. It’s not about ego – it’s about smart business.
Think about it this way: every piece of content, every speaking engagement, every bit of PR helps establish authority in your field. When people see you as an authority, they bring opportunities to you. Suddenly, you’re not just another player in the market – you’re the go-to person in your space. The real magic happens when you become known for what you do. “Whatever you can do to build your personal brand so that you’re the authority in the space that you occupy will help you attract business,” Chris explains. This isn’t just about being well-known – it’s about being known for something specific.
The Chase vs. The Attraction
Here’s what makes Chris’s approach different: “There’s a huge difference between chasing opportunities and attracting opportunities,” he points out. When you’re chasing deals, you’re working twice as hard for half the results. But when opportunities come to you? That’s when business gets interesting. His message to others is straightforward: “Get out there, build your personal brand and you watch the difference it makes.” It’s not an overnight solution, but it’s one that builds momentum over time.
For Chris, this approach has transformed how his private equity firm does business. Instead of spending resources hunting down deals, he’s created a system where good opportunities find him. It’s not magic – it’s just smart business strategy built on personal brand authority.
You can visit Chris Allchin’s website or check out his LinkedIn profile to learn more about him.
